Fila

My last collection for Fila utilized the brand’s signature red, white and blue color palette whilst adding in seasonal tones of soft pastels and bright pops.
I primarily focussed on Fila’s rich archive, referencing graphics, silhouettes and color ways from the brand archive and riding the trend resurgence of 90s sportswear.

During my time at Fila, I designed for the UK and USA markets, with teams from each territory buying into my collections. This collection was sold in both territories.

All research, designs and product development by me.
Project launch Spring 2018