Hi, I’m Shirley, a Design Lead & Creative Director with a background in Design. I’m from London and currently live in LA.
After studying Fashion Design at Kingston University in London, I have worked at companies such as Puma, Fila, Lazy Oaf and Teddy Fresh and have collaborated with Dr Martens, Marvel, Crocs, Umbro, Hello Kitty among others. My passion for Fashion stems from a deep love of creativity and expression through design. I love nothing more than going to a great exhibition, or spending an afternoon sketching.

I have worked in Fashion for over 13 years and have led Design & Marketing teams for the past 5 years, guiding brand identity, initial concept ideation, overseeing design, campaign creative direction and social media strategy. I love to learn from as well as teach my teams, and believe in leading by example, with team development as my core focus.

I am highly proficient in Adobe suite, and am as comfortable hand sketching designs as I am retouching photographs, creating cads & AI renders or directing photoshoots.