Fila

My SS18 Fila Blackline collection looked to the brand’s rich history in both tennis and streetwear. Referencing hip hop culture and archive Fila pieces worn by rappers such as Tupac and TLC, I wanted to bring back some styles which represented this iconic part of Fila’s history. I liked the combination of these bolder, oversized pieces styled back with traditional tennis styles, and the use of the Fila’s box logo contrasting with some of the 80s & 90s logos.

All research, designs and product development by me. I also assisted with Creative Direction on this campaign shoot.
Project launch Spring 2017