Sticky Carpets, a Pint of Lager, a Bag of Pork Scratchings...This collection looked to shine a light on the Great British Pub, an institution in every city & town in the UK. We held a big open casting with the Lazy Oaf community, launched on Instagram and shot the campaign in a West End pub, as well as the streets of Soho & the Tube.

The collection took inspiration from pub snacks, favorite tipples and vintage decor, and I wanted to create a campaign which highlighted these vintage style pieces in a really contemporary way, with a playful, cheeky aesthetic.

It was important to me for the photography to have a portraiture angle, as so much of this campaign was about the personalities who were starring in it.